True Burger is a newish hamburger joint on Grand Avenue in Oakland, right across from the massive glass Cathedral. It used to be a Mom & Pop Café, the sort of place that serves, breakfast, BLT’s and burgers, but one day it was just closed. Vanished. Gone. The windows gone dark and the furnishings missing or stacked forlornly against the wall. Then about two weeks later it reopened as True Burger to much buzz. Rumors that it was a West Coast version of Manhattan’s Shake Shack abounded. Talk was that the purveyors of these fine burgers had made their way to Grand via Baywolf on Piedmont. The new(ish) Oakland restauranteur dance. Noone these days who opens a restaurant doesn’t come from another one, seems like they spawn one another.
Now if you’ve never been to Shake Shack in Manhattan (a gem that is well worth the long wait in lines around the block for the cheesy fries alone) you can’t compare. But I have and I do. True Burger is definitely the real deal.
There is something universally appealing about a hamburger. Quintessentially American, the burger has been reinvented and reimagined almost to death, and yet it prevails in it’s beefy simplicity, beckoning us to partake. We all know how we like ours. Some of us have to have cheese. Others prefer none. Some like catsup, some only mustard. However you like yours, it is, for most of us at least, a ritual preference as consistent as or names. We Americans are kinda OCD about our burgers. I like mine with cheese and bacon (of course), and when the hips allow, french fries (skinny ones).
|Burnt Marshmallow & Chocolate Shakes!|
Check it out for yourself, if you are in the mood for a juicy slice of American history, a True Burger will definitely hit the spot. As always, Bon Appetit!
146 Grand Avenue
Oakland, CA 94612